今年年初，帝舵表隆重发布新款碧湾计时型（Black Bay Chrono）腕表。这款备受收藏家青睐的运动腕表，其设计灵感源于品牌在水下运动领域的丰厚传统及1970年代与专业赛车领域的渊源。融合这两大领域的经典美学元素，新款腕表推出两种不同配色，黑色表盘搭配银色计时盘，或蛋白色表盘搭配黑色计时盘，后者在腕表爱好者中更被亲切称为“熊猫”。此次帝舵表发布全新广告影片，由华语流行音乐天王周杰伦以诙谐幽默的方式呈现了这款碧湾计时型“熊猫”腕表，该影片也是周杰伦为此瑞士品牌二度亲自执导并倾情演绎。
Celebrating Tudor’s #BornToDare spirit, Jay Chou stars in a new commercial for the brand, the second he entirely directed, in which he makes use of his incredible magic skills.
Earlier this year, Tudor announced the new Black Bay Chrono. A collectors’ favourite sports watch, it is inspired by both the aquatic heritage of the brand as well as its professional motorsports racing involvement in the 70’s. Offered in two colourways, black dial with silver counters or opaline dial with black counters, a configuration sometimes nicknamed “panda” by watch enthusiasts, this timepiece blends classic aesthetic elements of both worlds. The Black Bay Chrono, “panda” is the watch that partners with Jay Chou in a new tongue-in-cheek short film Tudor just released, the second commercial the King of Mandopop entirely directs and stars in for the Swiss brand.
Shown driving a black classic car, Jay Chou parks in front of a Tudor boutique at an undisclosed location and enters. The store is busy with lots of clients and when Jay Chou finds the Black Bay Chrono, he is looking for in a counter display, he is unable to get any of the sales associates to attend to him. That’s when the magic happens. Jay Chou’s hand literally goes through the glass of the display where he grabs the watch and pulls it out, leaving the display seemingly absolutely untouched. This magic hand finally gets him the full attention of the staff who now all rush to him when in another jaw-dropping magic move from Jay Chou, the watch ends up on the wrist of a bewildered sales associate.
Well taken care of, Jay Chou now leaves the boutique, his purchase made and with one last goodbye trick leaving the Tudor boutique staff speechless… This last trick just like all the others in this film have been performed on set, live by Jay Chou who in addition to being an accomplished musician, singer-songwriter, actor and director is also a talented magician. Not wanting to reveal his secrets, in true magician fashion, Jay Chou asked the entire production crew to leave the set when he performed the counter display trick, keeping only the cameraman with him. Magic…
Inspired by the playful worlds Jay Chou is known to create with his art and highlighting his long-lasting love of magic, this film exemplifies his daring nature, never shying away from another creative project in a true #BornToDare spirit, the very spirit that gave birth to Tudor.