周杰伦（Jay Chou）二度全权执导并演绎帝舵表全新广告影片，巧妙融合其高超魔术技巧，以过人才华诠释帝舵表#天生敢为#（BornToDare）的品牌精神。
今年年初，帝舵表隆重发布新款碧湾计时型（Black Bay Chrono）腕表。这款备受收藏家青睐的运动腕表，其设计灵感源于品牌在水下运动领域的丰厚传统及1970年代与专业赛车领域的渊源。融合这两大领域的经典美学元素，新款腕表推出两种不同配色，黑色表盘搭配银色计时盘，或蛋白色表盘搭配黑色计时盘，后者在腕表爱好者中更被亲切称为“熊猫”。此次帝舵表发布全新广告影片，由华语流行音乐天王周杰伦以诙谐幽默的方式呈现了这款碧湾计时型“熊猫”腕表，该影片也是周杰伦为此瑞士品牌二度亲自执导并倾情演绎。
影片中，周杰伦驾驶黑色老爷车来到一处隐秘之地。他将车停在帝舵表专卖店门前并走入店内。很快地，他就在展示柜中找到了自己心仪的帝舵碧湾计时型腕表。但此时店内顾客盈门，店员根本无暇他顾。就在这一刻，魔法出现了。周杰伦的手穿透了玻璃，抓起那款腕表并将它拿了出来，而展示柜竟然完好无损。“魔法之手”终于吸引了店员的全部注意，现在所有人都涌向了他。正在这时，周杰伦再次施展令人惊叹的魔术手法，将这只腕表神不知鬼不觉地戴在了一位满脸困惑的店员手上。
在店员的热情接待下，周杰伦终于买到了自己心仪的腕表。离店之际，他又露一手，留下店员们在原地啧啧称奇……这部广告影片中的所有魔术均由周杰伦在拍摄现场亲自完成，让我们再次惊叹于他的过人才华——不仅是成就斐然的音乐人、创作歌手、演员兼导演，还是才华横溢的魔术师。和所有职业魔术师一样，为保守自己的魔术技巧，周杰伦在表演柜台魔术时要求制作团队离场，只留下了摄影师跟拍。魔法终于到了揭晓的时刻……
魔术的世界是一个有趣的世界，周杰伦以此为灵感，融合他对艺术的独到见解和对魔术持之以恒的热爱，创作完成了全新帝舵表广告，体现了他大胆敢为的天性，无惧挑战，坚持创新。这种#天生敢为#的精神，也正是帝舵表生命活力的源泉。
Celebrating Tudor’s #BornToDare spirit, Jay Chou stars in a new commercial for the brand, the second he entirely directed, in which he makes use of his incredible magic skills.
Earlier this year, Tudor announced the new Black Bay Chrono. A collectors’ favourite sports watch, it is inspired by both the aquatic heritage of the brand as well as its professional motorsports racing involvement in the 70’s. Offered in two colourways, black dial with silver counters or opaline dial with black counters, a configuration sometimes nicknamed “panda” by watch enthusiasts, this timepiece blends classic aesthetic elements of both worlds. The Black Bay Chrono, “panda” is the watch that partners with Jay Chou in a new tongue-in-cheek short film Tudor just released, the second commercial the King of Mandopop entirely directs and stars in for the Swiss brand.
Shown driving a black classic car, Jay Chou parks in front of a Tudor boutique at an undisclosed location and enters. The store is busy with lots of clients and when Jay Chou finds the Black Bay Chrono, he is looking for in a counter display, he is unable to get any of the sales associates to attend to him. That’s when the magic happens. Jay Chou’s hand literally goes through the glass of the display where he grabs the watch and pulls it out, leaving the display seemingly absolutely untouched. This magic hand finally gets him the full attention of the staff who now all rush to him when in another jaw-dropping magic move from Jay Chou, the watch ends up on the wrist of a bewildered sales associate.
Well taken care of, Jay Chou now leaves the boutique, his purchase made and with one last goodbye trick leaving the Tudor boutique staff speechless… This last trick just like all the others in this film have been performed on set, live by Jay Chou who in addition to being an accomplished musician, singer-songwriter, actor and director is also a talented magician. Not wanting to reveal his secrets, in true magician fashion, Jay Chou asked the entire production crew to leave the set when he performed the counter display trick, keeping only the cameraman with him. Magic…
Inspired by the playful worlds Jay Chou is known to create with his art and highlighting his long-lasting love of magic, this film exemplifies his daring nature, never shying away from another creative project in a true #BornToDare spirit, the very spirit that gave birth to Tudor.
All images provide by Tudor.
