MB&F 创办人Maximillian Büsser向来以发行上万元的高级钟表、限量版名表而闻名，但其最新款手表，售价却只有2100美元，可能是迄今为止最难得的机遇。MB&F 代表着“Maximillian Büsser & Friends”，而这款M.A.D. 1腕表也是专门为该品牌最忠实的客户而做，正是这些“朋友”帮助Büsser实现了他的雄心壮志。更有趣的是，创办人为了确保这些“朋友”都负担得起，他把该腕表的售价推到最低，让这些品牌之友都有能力拥有。而每个品牌之友也会直接被品牌通知后才能预购。
Max Büsser is better known for releasing six-figure, haute horology, limited edition masterpieces, but his latest watch, which at $2,100 USD is a comparative bargain, might be the most difficult to cop yet.
The M.A.D. 1 watch was produced solely for the brand’s most devoted customers, known as The Tribe, and the army of “Friends” that have helped Büsser realise his ambitions, since launching in 2005. Despite being created by Max and the MB&F team, M.A.D. 1 is not an MB&F, but rather branded using M.A.D. Editions.
The 42mm stainless steel reserves its dial for an oversized titanium and tungsten winding rotor while its timekeeping is wrapped around its caseband using revolving minute and hour rings powered by a Miyota 821A movement.
However the response to the watch has been such that MB&F is now considering making future versions of the watch available to the public.