快乐是所有美丽的秘诀，没有快乐就没有美。
Happiness is the secret to all beauty. There is no beauty without happiness.
迪奥 Dior 男装艺术总监Kim Jones在2020 秋季男装系列发布秀上首次揭幕了迪奥与Jordan 品牌的合作，这也是该经典运动品牌与法国高级订制品牌之间的首次合作。
Dior 2020 早秋系列于迈阿密发布巧遇经典Air Jordan 1 问世的35周年。Dior men 的创意总监Kim Jones 与Jordan 品牌合作以经典Air Jodan 1 HIGH OG DIOR的轮廓登上伸展台，让以高级订制服奠定根基的品牌邂逅高端的运动品牌。
“Air Jordan 1 HIGH OG DIOR 全程于义大利制造以符合精品于品质上的要求。有鉴于此Dior以一个制作品牌包款的制作方式重新打造这一款球鞋，别致的车缝线方式呼应了制作品牌经典马鞍包的手法依样是独有的工艺制作呈现。” Dior 男装的创意总监Kim Jones如此描绘这一个特别的合作。
运动鞋整体采用最顶级的义大利小牛皮所制成呼应了Dior皮件秉持的特点，完全以手工绘制于运动鞋皮件的接合处, 雍容雅致的Dior灰色是自1947年成立的品牌最具代表性的颜色。以logo和飞人的跳跃翅膀是经典重现的现代语汇， 划上Air Dior的注记阐明了跨界文化合作的完美融合。
“ Jordan 与Dior，两个品牌都象征著卓越的设计与工艺。两者都分享了对于当代设计的社会思潮与对于细节与大胆外型呈现几近苛求的专研与迷恋。”Jordan品牌的设计副总 Martin Lotti如此形容。“这一次两个品牌的合作辉映了两个品牌各自阐述的荟萃：Dior于精品业界的创意思潮和Air Jordan 1 High OG Dior 历久弥新的不败经典传奇传承。
Dior oblique 的经典帆布斜织logo运用于运动鞋上的设计，为这一双鞋提升极高的辨识度。这个出自于Marh Bohan于1967年为品牌所设计的斜织缇花图腾最初发表于1969年春夏高级订制服系列里的一只长方形包款上，隔年一系列的行李箱系列处处可见这受到极大回响的图腾印记。时至今日，它还是出现在代表品牌的各种配件或时装的设计运用上。
可通过指定的迪奥网址上订购。
Photographed by Brett Lloyd
On the occasion of the Fall 2020 men’s show in Miami, Dior and Kim Jones teamed up with Jordan Brand to create the Air Jordan 1 OG Dior limited-edition sneakers as well as an Air Dior capsule of ready-to-wear and accessories.
The launch of these sneakers — in low-top and high-top versions – will take the form of an exclusive online experience to access these creations. Individuals will be invited to register for the guaranteed opportunity to buy one pair of these sneakers and will be asked to choose their preferred model (either high-top or low-top sneakers); a pop-in store or pop-up pickup location; and the size. Each participant may select just one boutique and register only once for the desired style and size. Air Jordan 1 OG Dior sneakers will be available for purchase exclusively in selected Dior pop-ups and pop-in stores only by registering on the digital microsite.
A limited number of sneakers will be allocated to each of the participating boutiques and the guaranteed opportunity to secure these sneakers will be given on a first come, first served basis to the lucky individuals who register before the inventory is exhausted. Dior will then invite the qualified participants to visit the Dior boutique they selected to purchase their sneakers.
The store pick-up date will be sent via SMS or email shortly following verification of eligibility. A unique QR code with the individual’s name will be issued. A matching government-issued ID will be required at the time of purchase.
The Air Dior capsule collection of ready-to-wear and accessories, in collaboration with Jordan Brand, will be available to shop at Dior pop-in stores from July as well as in two pop-up stores located inside the Selfridges Corner Shop (London) and Taikoo Li (Chengdu).
