JAEGER-LECOULTRE INAUGURATES THE 1931 CAFÉ

积家揭幕装饰艺术cafe
Jaeger-LeCoultre The 1931 Cafe

此次与积家的合作,最吸引我的是在同一项目中将两种截然不同的工艺表现形式 融为一体。甜点师与制表师拥有相同的价值理念,及一致的目标:不仅为自己而创作,更希望能为受众 带来愉悦感受。
What appealed to me greatly about this collaboration with Jaeger-LeCoultre was the idea of bringing together two very different expressions of craftsmanship in one project. Pastry chef and watchmaker share the same deep values and our gestures are driven by the same desire: not to create for ourselves but to excel for the pleasure of the recipient.

Nina Métayer, pastry chef
JAEGER-LECOULTRE INAUGURATES THE 1931 CAFÉ

从 6 月 13 日起,大家将能到上海的积家装饰艺术 Café (Art Deco Café) 享用咖啡和甜点。咖啡厅专为致敬被视为装饰艺术设计典范之作的 Reverso 翻转系列腕表问世九十周年而设计。此限时 Café 将于 6 月率先在上海开幕,随后于秋季登陆装饰艺术运动风潮的诞生地——巴黎,来宾可在此尽情感受 Reverso 翻转系列腕表问世之初的风格特色与时代氛围。

积家装饰艺术 Café 凝聚装饰艺术风格精萃,优雅的室内装饰令人联想起二十世纪三十年代的豪华远洋 邮轮,一如怀旧影片布景般绽现迷人魅力。Café 的设计巧妙运用黑白配色,辅以柔和温馨的照明灯光, 并融合闪亮的铬合金、柔滑的丝绒、通透的玻璃和典雅漆木等装饰艺术的标志性材料,更铺设了装饰艺 术时代典型的几何图案拼花大理石地板。从 Café 正中天花板上垂下的枝形磨砂玻璃吊灯,到以三根金 属条装饰呼应 Reverso 翻转系列腕表表壳上三道经典装饰刻纹的座椅,每一细节皆悉心定制,独出心裁。

除了在设计上别具匠心之外,积家还与甜品大师 Nina Métayer 携手,推出一系列特制精美糕点。这位 常驻巴黎的年轻主厨曾两次荣获“年度最佳糕点大师”(Pastry Chef of the Year)称号,以洋溢艺术气息的原创美味佳点而闻名。Métayer 主厨为装饰艺术 Café 设计的别致甜点,不仅呼应 Café 室内设 计所体现的装饰艺术美感,更为来宾开启了一场探索积家大工坊所在地——汝山谷(Vallée de Joux) 的味觉之旅。她借鉴产自汝山谷的特色美味,如高山莓果、坚果和蜂蜜,以及瑞士巧克力,令嘉宾得以 通过不同风味感受世界,并在乐享甜点的同时,欣赏手工糕点精致的造型艺术。这些专为装饰艺术 Café 特别设计的甜点精品带来令人愉悦的视觉与味觉双重享受,重现汝拉地区冬季的冰雪风光的同时, 巧妙地将香甜可口的夏季水果隐藏其中。

装饰艺术 Café 将于 6 月 13 日至 8 月 15 日在位于上海市中心的艺术与时尚胜地——上海 K11 购物艺术 中心揭幕,随后于秋季登陆巴黎。

Starting from June 13th, Jaeger-LeCoultre will be delighted to welcome guests to 1931 Café – an elegant and convivial new venue created to coincide with 90 years of the Reverso, a watch that is considered an icon of Art Deco design. Offering guests the chance to immerse themselves fully in the style and ambience of the period when the Reverso was born, the pop-up café will open in Shanghai in June, and this autumn in Paris – the birthplace of the Art Deco movement.

As a quintessential expression of Art Deco style, 1931 Café will evoke the elegant interior of a 1930s ocean liner and the glamour of a film set. Using a black-and-white palette and infused with a warm and flattering light, the design incorporates signature Art Deco materials – chrome, velvet, glass and lacquered wood – and features a marble floor with an inlaid geometric pattern typical of the era. Every detail has been custom-designed, from the frosted-glass chandelier dominating the centre of the room, to the chairs featuring three metal bands that echo the three gadroons on a Reverso case.

Completing the design, a special collection of cakes and pastries has been created by Nina Métayer. Twice named Pastry Chef of the Year, the young Paris-based chef is celebrated for her originality, artistry and exceptional flavours. For 1931 Café, Chef Métayer has designed these sweet treats not only to echo the Art Deco aesthetic of the interior design but also to take guests on a journey to Jaeger- LeCoultre’s home in the Vallée de Joux. By using flavours from the Valley, such as mountain berries, nuts and honey – and, of course, Swiss chocolate – she is inviting guests to experience the world through different flavours, as well as to enjoy pastry that has been elevated to a finely handcrafted art form. Among the pieces created exclusively for 1931 Café are a delightful surprise that alludes to the snowy landscape of the Jura in winter while hiding a burst of summer fruit in its centre, and an elegant, rectangular confection of hazelnuts and chocolate that pays direct tribute to Art Deco style.

Opening from 13th June until 15th August, the 1931 Café will be located at K11, the art and fashion hub in the centre of Shanghai. In the autumn, as 1931 Café, it will be recreated in a new location in the heart of Paris.

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